Pioneering Creative Media Solutions in Columbia
In the vibrant city of Columbia, South Carolina, OTR Media Group (OTRMG) has quickly emerged as a leader in the creative media industry. Founded by Sherard "Shekeese" Duvall in 2018, OTRMG specializes in providing innovative media solutions that help businesses and individuals tell their stories in compelling and impactful ways.
About Sherard "Shekeese" Duvall
Sherard "Shekeese" Duvall is a Columbia native with an extensive background in media and storytelling. He holds a degree in media arts from the University of South Carolina and is an Aspen Global Leadership fellow. Over the years, Shekeese has built an impressive career as a producer, director, and editor for various high-profile projects. His work spans multiple sectors, including music videos, commercials, documentaries, and feature films. Shekeese's experiences with notable companies like MTV Networks, BET, and VH1 have equipped him with a broad skill set and a deep understanding of the media industry. His rich professional background and passion for storytelling inspired him to establish OTR Media Group.
What Does “On the Real” Mean?
Their website states that “On the Real” is a hip-hop expression that represents reality and daily life in communities. However, the phrase also defines how they see the world at OTR Media Group. "By understanding the power in our commonality, only then can we begin to get real – and share in a tangible way that can be felt. Film's real power lies in its ability to convey a story through a screen. Intersecting storytelling with hip-hop allows us to get to the heart of every story. Whether through producing a story, helping others share one, or educating others on how to tell one, we aim to communicate what is authentic and to do that cooler than anyone else."
Comprehensive Media Services
OTR Media Group offers a wide array of media services designed to meet the diverse needs of their clients. Their core offerings include:
•Media Content: From concept to completion, OTR Media Group delivers high-quality, culture-centered video content tailored to each client's unique needs. Their expertise spans commercials, documentaries, promotional videos, and more, ensuring every project resonates with its target audience.
•Media Education: OTR Media Group instructs, designs, implements, and trains educators and students on becoming literate in what is watched on a screen. This includes working with Universities, K-12 schools, and nonprofit organizations like the Boys and Girls Club of America and the National Association of Media Literacy Educators.
• Media Strategy: OTR Media Group develops messaging and media strategies to manage and modernize your media and storytelling tools. They work a la carte on custom market research projects or manage and organize an entity's existing media. They specialize in brand strategy merchandising and social + web branding rollouts.
Experienced and Creative Team
At the heart of OTR Media Group’s success is Shekeese's talented and creative team. With a team of experts in documentary film, media education, and media strategy, they provide an innovative infrastructure that leads to contemporary culture.
Client-Centric Approach
OTR Media Group prides itself on its client-centric approach. Understanding each client’s vision and objectives takes time, as does delivering customized solutions that exceed expectations. This dedication to client satisfaction has earned it a reputation as a trusted partner in the media industry.
Community Engagement
OTR Media Group connects with the community in 3 distinct ways:
- OTRMG employs contractors on a project-by-project basis. No college degree or criminal background check is required. This flexibility allows them to hire low-to-moderately experienced individuals as well as students.
- OTRMG serves low-to-moderate-income individuals by providing media literacy training for adult and K-12 education in schools, nonprofits, and community organizations.
- Shekeese sits on several nonprofit boards in South Carolina that serve education, criminal justice, and economic development for minority groups: The RAM Foundation, Justice 360, and the City of Columbia Board of Appeals.
Success Stories
OTR Media Group’s portfolio is filled with success stories demonstrating its ability to create impactful content. Clients consistently praise the company for its creativity, professionalism, and ability to bring clients' visions to life. These success stories reflect the high satisfaction and value that OTRMG provides.
Impact of the Midlands Minority Business Accelerator Program
Participation in the Midlands Minority Business Accelerator Program has transformed OTR Media Group’s future. The program has provided invaluable resources and support, helping Shekeese and his team refine their business strategies and expand their reach. With access to mentorship, networking opportunities, and business development resources, OTRMG has integrated these insights into its operations, enhancing the quality of its services and broadening its client base. This strategic support positions OTRMG for significant growth and continued success.
Future Vision
OTR Media Group is poised to be the leader in nonfiction entertainment production, media strategy, and media literacy education in South Carolina. They plan to expand their range of services and explore new technologies to serve their clients better. With a focus on innovation and excellence, OTRMG is poised to remain a key player in the media industry in Columbia and beyond.
Conclusion
OTR Media Group stands out as a premier provider of creative media solutions in Columbia, SC. Their comprehensive services, experienced team, and client-centric approach make them the go-to choice for businesses and individuals seeking to tell their stories in powerful and engaging ways. For more information, visit their website and discover how OTRMG can help you achieve your media goals.
More About the Midlands Minority Business Accelerator Program
The Midlands Minority Business Accelerator (MMBA) is a program of the Columbia Chamber in partnership with the South Carolina Minority Business Accelerator. The South Carolina Minority Business Accelerator is a statewide initiative formed by the Greenville Chamber, the Charleston Metro Chamber, and the Columbia Chamber.
Funded with a seed grant from Bank of America, the initiative was designed to advance economic inclusion across the state of South Carolina by helping to reduce the economic disparities experienced by minority-owned businesses. The initiative provides opportunities for economic growth and prosperity for high-potential minority-owned firms. MMBA is the Columbia Chamber's major economic development tool designed to make minority businesses more competitive.
