Topic: Branding and Marketing: Understanding and Achieving Both for Success 
Panelists: Merritt McNeely, Flock and Rally; Shayla Merritt, Cyberwoven; Ann Thomason, MRP, SRES, MRP, ERA Wilder Realty 
Moderator: Ron Harvey, Global Core Strategies and Consulitng

Branding and marketing are often times used interchangeably when, in fact, they are very different. The use of both are critical for the overall success of every business. Branding is who you are. Marketing is where and how you promote your brand and products. Hear from experts in the field as they provide guidance on how to leverage both to achieve easily recognized products and services in the marketplace.

The quarterly Northeast Connection, presented by Lexington Medical Center, meetings bring small businesses in the Northeast Columbia region together to promote growth and enhance community awareness of small businesses that are independently owned and operated in this area. The connection between the Northeast region and downtown Columbia will strengthen relationships, promote growth, and enhance community awareness for small business.